Overview.
Build a course from a 360Learning template
Objective: Provide a set of default templates to help authors structure their content into a more engaging format.
Business Goal: Improve our North Star Metric of number of activities created by authors
Problem: Authors hesitate to create courses due to the “blank canvas syndrome” and struggle to create engaging content.
In this initial phase I explore the existing app and all of the user information available. I do my own secondary research to do a thorough analysis in and out of category.
Secondary Research
I searched the internet far and wide and found all kinds. These 3 were the most notable for this use case
Slite: Illustrative template covers
Canva: Pop up with previews
Google: Dedicated page: blank + templates
Initial Ideation
I identified the only logical point of entry on the homepage create button as this is the familiar place where authors will make content.